rhetoric


rhetoric (http://definr.com/rhetoric)

     n 1: using language effectively to please or persuade
     2: high flown style; excessive use of verbal ornamentation
        [syn: grandiosity, magniloquence, grandiloquence]
     3: loud and confused and empty talk; "mere rhetoric" [syn: palaver,
         hot air, empty words, empty talk]
     4: study of the technique and rules for using language
        effectively (especially in public speaking)