persuasion (
http://definr.com/persuasion)
n 1: the act of persuading (or attempting to persuade) [syn:
suasion]
2: a personal belief or judgment that is not founded on proof
or certainty; "my opinion differs from yours"; "what are
your thoughts on Haiti?" [syn:
opinion,
sentiment,
view,
thought]
3: inducement by argument or reasoning or entreaty [ant:
dissuasion]