persona (
http://definr.com/persona)
n 1: an actor's portrayal of someone in a play; "she played the
part of Desdemona" [syn:
character,
role, {theatrical
role},
part]
2: (Jungian psychology) a personal facade one presents to the
world; "a public image is as fragile as Humpty Dumpty"
[syn:
image]