heed


heed (http://definr.com/heed)

     n : paying particular notice (as to children or helpless
         people); "his attentiveness to her wishes"; "he spends
         without heed to the consequences" [syn: attentiveness,
         regard, paying attention] [ant: inattentiveness]
     v : pay close attention to; give heed to; "Heed the advice of
         the old men" [syn: mind, listen]